.2024 has actually been actually an unpredictable year for adtech funding.U.S.-focused adtech startups, the moment accustomed to getting billions in venture capital every year, have actually increased virtually $360 million up until now this year, putting it on track to become the industryu00e2 $ s slowest year in over a years, per Crunchbase data. That stagnation is due to market concentration, enhanced regulative stress, and also financial uncertainties.ADWEEK spoke to 5 VCs who continue to buy adtech firms, regardless of these challenges, about what they are searching for as well as what they prevent. Maybe unsurprisingly, these financiers are actually targeting possibilities in privacy-focused technologies and industry-specific regions like linked television.